Job Description

Digital Marketing Manager

About You:

You have a passion for products that drive adventure, and a strong desire to get them to people who love them as much as you. Digital marketing is an area that you are happy to own, as you know these channels reach towards all points in the marketing funnel, and therefore, the customer journey. You know that there are many channels and campaigns that direct to consumer companies should use in order to best reach our customers and you're ready to utilize them to their fullest in order to make DiamondBack's reach as on-target as possible.

About the Job:

The Digital Marketing Manager drives growth through paid digital channels and owns the comprehensive advertising strategy of our growing direct-to-consumer business. This position collaborates cross-functionally to generate new ideas and execute data-driven strategies that achieve measurable results. They stay current on best practices and emerging trends to ensure our efforts are optimized to reach and convert customers while delivering DiamondBack truck covers to consumers worldwide.

About DiamondBack:

Reports To: 

Director of Brand

Principal Duties:

• Digital Marketing Management & Strategy:
  • Lead strategy to drive traffic to DiamondBack's e-commerce site to maximize awareness, expand the top of the funnel, and increase revenue.
  • Evaluate the effectiveness of digital advertising campaigns and budgets.
  • Execute a comprehensive approach to paid advertising; discover new opportunities and channels.
• Email and SMS Marketing:
  • Develop and execute email and SMS campaigns tailored to audience segments.
  • Ensure communications align with brand standards and e-commerce goals.
  • Monitor and analyze campaign performance to identify areas for improvement.
• Direct Mail Marketing:
  • Partner with vendors and the creative team to produce high-impact direct mail pieces that target all levels of the funnel, from awareness to retention.
• Social Media and Paid Search:
  • Aid in strategy and goal creation for paid social media and PPC campaigns.
  • Work with outside agencies to align ads with our KPIs and brand standards.
• Digital Media:
  • Manage connected TV campaigns across platforms.
    • Oversee content creation with creative team, campaign setup, audience targeting, budgeting, bidding strategies, and goals.
    • Ensure proper tracking and attribution to measure performance
• SEO:
  • Develop a SEO strategy that focuses on high-impact keywords and content gaps; analyze traffic trends to recommend and execute improvements.
  • Collaborate with the digital merchandising team to create optimized landing pages and personalized site experiences.

Required Skills, Knowledge, Education, and Training:

• Bachelor's Degree in digital media, communications, computer science, business, or a related field
• 2+ years experience in email, SMS, direct mail, social media, PPC, and SEO marketing
• Proven experience working in a fast-paced, high-volume environment
• Excellent organizational, interpersonal, and communication skills
• Strong attention to detail with a high level of accuracy
• Solution-based thinker who can decide and explain the purpose of adopting new technology
• Proficient with basic computer skills with ability to learn new programs quickly

Perks at DiamondBack:

• Competitive benefit offerings (Medical, Dental, Eye, Life, Short Term Disability)
• Profit-Sharing
• Matched 401K Contributions
• Education reimbursement program up to $5250 annually
• Employee Cover Program: Every employee is eligible for a DiamondBack Cover
• Employee Pricing on products
• Friends and Family Discounts
• Healthy snacks provided daily
• Days of Service: Opportunity to make an impact with 3 paid days off for volunteering 

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