Job Description

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the VP of Marketing and is a crucial part of our Internal Marketing team. The Demand Gen Manager works directly within our GTM to build out and own new marketing channels that drive revenue growth. 

Roles & Responsibilities

• Manage our email marketing strategy to prospects

• Support the roll out of integrated campaigns across all of our marketing channels

• Work with our content team to get our message out to our prospects in the most effective way possible

• Operationally align our programs with our personas and account segmentation

• Look for new channels to grow our distribution to our target audience

• Deeply understand and deliver content to our buyer personas

• Write email copy, and be a part of our internal content review process

• Help build and execute our plan to hit all net new business KPIs

• Responsible for personal productivity and utilization

• Work closely with internal service directors to help deliver their messaging to our prospects

• Build strategic campaigns at different parts of the funnel. Understand the buyer journey to make the biggest impact on bottom line revenue.

• Communicate results and plans internally to help us all grow from your learnings

What You Offer

• 3+ years experience working in or with B2B SaaS

• 2+ Years in a Demand Generation Role

• A good foundational understanding of B2B marketing specifically when it comes to paid advertising

• Proficiency with Hubspot or other related tools

• Incredible collaborator and driver of execution

• Great communication and written skills and experience both internally and externally

• Proven success driving company growth metrics - Know your numbers!

• A unique perspective on how to drive value for SaaS

• Equal parts competitive and curious; you’re a true problem solver

• You live on the cutting edge of the industry, always looking for opportunities to grow and share

• Ability to organize, prioritize and manage multiple projects simultaneously

• You’re quality-obsessed and have not lost your soul for advertising

• Willingness to travel to events ~3/year or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally

• Work with our team to build and consistently deliver great net new revenue results from your owned channels

• Meet and exceed department level OKRs, such as Proposals Held (pipeline) and Revenue

• The team loves working with you. You are someone our marketing team can’t live without!

• Cross-sell services that align with client goals and objectives

• Clearly communicate plans and results to internal stakeholders

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits To Support The Whole Person

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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