Job Description

Job Title: Salesforce Data Cloud Architect
Job Location: Hartford, CT
Job Type : Fulltime

Mandatory Skills : Salesforce Automotive Cloud, Salesforce Communication Cloud, Salesforce Consumer Goods Cloud, Salesforce Education Cloud, Salesforce Energy and Utilities Cloud, Salesforce Financial Services Cloud, Salesforce Health Cloud, Salesforce Manufacturing Cloud, Salesforce Media Cloud, Salesforce Revenue Cloud, Salesforce Trade Promotion Management, Salesforce Data Architecture, Estimation, Integration Architecture, Business Process Design, Mapping, Roadmap/ Strategy, Salesforce Data Cloud, Data Architecture

Key Responsibilities:

• Salesforce Data Cloud Implementation Lead the deployment and configuration of Salesforce Data Cloud ensuring seamless integration with existing Salesforce Marketing Cloud Pardot or any other platforms
• Data Management Integration Oversee the collection cleansing and management of customer data from various sources ensuring data accuracy consistency and accessibility within Salesforce Data Cloud
• Customer Segmentation Personalization Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys
• Analytics Reporting Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics customer behaviours and campaign effectiveness
• Data Governance Compliance Ensure adherence to data governance policies including data privacy regulations like GDPR and CCPA within Salesforce Data Cloud and related marketing platforms
• Cross Functional Collaboration Work closely with marketing sales and IT teams to align data strategies with business objectives and drive marketing automation initiatives
• Continuous Improvement Stay up to date with Salesforce product updates best practices and industry trends to continuously enhance the organizations use of Salesforce Data Cloud
• Training Support Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud ensuring they can effectively leverage data for their initiatives

Required Skills Qualifications:

• Hands on experience in Salesforce Marketing Cloud SFMC or Pardot or MCP or any other Leading Marketing Automation Platform with a strong focus on data management and customer analytics
• Salesforce Data Cloud Expertise Proven experience with Salesforce Data Cloud Customer Data Platform including its implementation configuration and optimization
• Technical Skills Proficiency in SQL data modelling and data integration techniques Experience with APIs and ETL processes is a plus
• Analytical Mindset Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies
• Communication Excellent verbal and written communication skills with the ability to convey technical concepts to nontechnical stakeholders

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