Job Description

Job Description

Insight Global is seeking an experienced SEO & GEO to shape the search strategy for both traditional search engines and emerging generative AI platforms for a large IAM company. This role will focus on building best practice frameworks, analyzing AI-driven visibility data, and developing technical SEO strategies to strengthen the digital authority. The role will also guide off-site visibility efforts and ensure they are positioned as a trusted source across generative engines, industry platforms, and third-party sites. This individual will work closely with Web, Content, and Product & Solution Marketing to integrate GEO and SEO strategies into all digital initiatives.

Key Responsibilities:

Create best practice guidelines for content creation and optimization tailored to both SEO and GEO (Generative Engine Optimization).

Analyze AI visibility data to identify opportunities for content development and optimization in generative platforms.

Lead technical SEO strategy, including schema markup/structured data, internal linking, site architecture, Core Web Vitals, and crawl/indexation improvements.

Provide guidance on off-site visibility strategies, including presence on Reddit, Wikipedia, third-party publications, and AI training data sources.

Collaborate with Web, Content, and Product & Solution Marketing teams to integrate SEO/GEO recommendations into global content initiatives.

Monitor and report on both SEO and GEO performance using GA4, GSC, and enterprise SEO tools, surfacing actionable insights.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

Bachelor's degree in Marketing, Communications, Business, or equivalent experience.

5+ years of professional experience in SEO, with proven knowledge of Generative Engine Optimization (GEO) principles.

Expertise with Google Analytics (GA4), Google Search Console, and SEO platforms such as Semrush, Conductor, Ahrefs, or Screaming Frog.

Strong technical SEO knowledge, including structured data, site performance optimization, and indexation management.

Ability to interpret AI visibility data and translate findings into strategic content recommendations.

Awareness of the latest trends in SEO and GEO, with a proactive approach to evolving tactics. Background in B2B SEO, particularly in the technology or cybersecurity industry.

Experience optimizing content for generative AI engines (e.g., ChatGPT, Gemini, Bing Copilot, Perplexity).

Familiarity with strategies for increasing brand/entity visibility in third-party sources leveraged by generative AI (e.g., Wikipedia, Reddit, industry media).

Hands-on experience with schema markup for complex B2B content.

Proven ability to collaborate across marketing functions to align SEO/GEO strategies with brand and campaign priorities.

A thought leadership mindset with interest in testing and innovating within the evolving AI-driven search landscape.

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